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Tricks To Increasing Website Sales

An e-commerce site may rank high in search engines and get a high flow of traffic but have low conversion rates when it comes to online sales. Increasing online sales being the primary goal of every online business, knowing the simple tricks for increasing website sales is imperative. Here are four effective techniques that you can use to increase your website sales.


1. Improve your website navigation
In order to encourage users to purchase from your website, it should be well laid out, clear and clean. If visitors find the website cumbersome and difficult to find what they want, they will go and look for it somewhere else.

Keep everything consistent, professional and simple. Correct all spelling errors, for example and keep things as intuitive as possible. You should use obvious sections for your form and keep reminding the visitors where they are on the site.

Also, minimize the number of clicks from the landing page to the checkout which means the purchasing process should be as quick as possible. Do not force the buyers to open an account before buying and if they have too, include only the necessary information.

2. Build trust with the website visitors
Online businesses do not have face to face contact with the clients which makes it difficult to build trust. However, there are other ways to convey that you are trustworthy such as including trade body and association membership. Also, try to get as many accreditations as possible.

You can also join a community group and include case studies and endorsement testimonials from previous customers on the website.
Personalize your website as much as possible and include real people.
Since there is no face to face contact, human element on the website will help build trust


3. Be transparent 
Openness and honesty is very important for any online business. Always be clear on all prices and delivery charges and include any other details that may be helpful to a buyer.
A FAQs section is a good way to answer all customer’s questions. Be sure to also display your contact information and be easy to get hold of.

4. Think about the target market
You should remember who you selling your product to. If it is the older group, you only have to make them feel safe but the younger market is web savvy and it will take much more to convince them to order your products.
Make a point to analyze your website as well as your competitors, run user surveys, ask feedback from the customers and keep contact with them with helpful information, not spam.

Your aim is to create a process that enable you to find out the likes and dislikes of your customers.

5 Tips To Increasing Website Conversion Rates

One of the most important metrics to any online business or marketing campaign is your website's conversion rate. It doesn't matter if you drive millions of people to your website if none of them convert. What constitutes a conversion will depend, of course, on what your goal is. It could be content downloads, purchases, sign-ups to your email lists and more. However, in all cases, these conversions will either create immediate revenue or will push prospects to another phase in your funnel so that they convert into revenue later on down the line.

So, conversion rates will translate into revenues eventually. And that means ensuring you generate the best possible conversion rate, which shouldn't be too difficult, right? Well, not really. Things are never that simple because there are so many factors to take into account that will affect whether or not a prospect converts. Here are 5 tips to help you improve your conversion rate.

Increase Your CTAs
An action is made up of four elements, namely opportunity, ability, willpower and incentive. In other words, you have to present users with the opportunity to convert, give them the means by which to do so, provide them with an enticement and then ensure that they carry through.


The first step is to provide them with the opportunity to convert, and that means having multiple calls-to-action on your website. Though quality is usually more important than quantity, in this case, both are equally as important. Providing plenty of opportunities is one of the simplest things you can change but it's also the most overlooked.

So, make sure you post plenty of CTAs, providing visitors with the opportunity to sign up, purchase or download. Put them in the sidebar, in your posts, as popup offers and more. Don't go crazy, though. You don't want to alienate your prospects. Finding the sweet spot might be difficult but it's nothing a little split testing won't help you with.

Position Your CTA At the End of Compelling Content
One study discovered that conversion rates increased by 304% when the call-to-action was placed after a piece of compelling content. So, make sure your sales copy is stellar and then place the CTA at the end as your visitors will be more motivated to follow through once you've convinced them with your copy.

Make Conversions Easy
Some people just seem intent on sabotaging themselves. They force their users to fill out lengthy forms or their site is full of bugs, making it impossible for someone to convert. And most people will give up within a few seconds because our attention spans have shrunk to ridiculously low levels. So, to avoid your visitors jumping ship, make sure that your site is easy to navigate, functional and that all forms are easy and quick to fill out. It takes the tiniest obstacle for visitors to give up, losing you another conversion, so don't give them the opportunity to bail.
Offer a Distraction-Free Environment

We're already surrounded by myriad distractions, so the last thing you should be doing is providing your visitors with even more distractions when you want them to convert. Instead of placing your calls-to-action among a ton of other content that engages your visitors, try to keep the surrounding area as clutter-free as possible. Don't stick it next to links for related content or next to a banner ad because your visitors' attention will be divided and you could come out on the losing end. Remember, keep it as distraction-free as possible if you want to see your conversion rates increase.


Don't Give Them Too Many Options
While options are usually a good thing, offering your prospects too many options can backfire. The more options someone has, the more likely they are to freeze and get stuck in analysis-paralysis mode. Generally, stick to two or three options at most, because it will be easier for your prospects to make a decision. Also, make sure the middle offer is the one you really want to sell because people generally tend to choose the middle one, a fact that has been proven by retailers and marketers repeatedly.

There are many other strategies and tactics to help you increase your website's conversion rates, but these are certainly a good starting point. Beyond these, remember that the key is to actually work at it and once you've done your testing and established the best methodology, you can move on to other tactics to drive those conversions even higher.

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