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How to Calculate Sales Conversion Rate and opt in

In marketing terms, a conversion is when an individual acts in response to your call to action. For instance, most websites have a form where visitors are asked to sign up in order to get weekly newsletters. Any individual who signs up to the newsletter is a conversion. However, a lot more goes into it. When an individual actually clicks and reads the newsletter, it qualifies as a conversion. A conversion can also happen when a client takes advantage of a discount coupon sent out by the site owner. Pretty much every response to your call to action is a conversion. The real conversion rate, however, is the one that results in a sale hence revenues for the business.



What is conversion rate?


It's pretty easy to track your conversions. It's as simple as tracking the number of customers who have called you, picked up the phone, filled out the form or signed up for the weekly newsletter. Tracking your site's conversions will assist to have an idea of which marketing tools offer optimum conversions. Using that data, you can easily and quickly calculate your conversion rate.

How to calculate your sales conversion rate
There are basically two methods used to calculate sales conversion rate. The first approach is to sum up the number of sales over a period and divide that by the total number of visitors and then multiply by 100%. For example, if the total number of sales in a given period was 200, and the total number of visitors was 5,000, then it would appear like this:

Sales conversion rate = 200/5,000 = 0.04 * 100% = 4% sales conversion rate.


This ideally means that 4% of all the visitors to your website actually lead to a sale. The second method of calculating sales conversion rate involves the use of a unique set of site visitors. For instance, visitors emanating from search engines, particularly, those accessing your site via a special keyword, sometimes known as organic visitors. You can calculate using both criteria and determine which is more accurate. However, calculations based on organic visitors almost always give accurate results.

Conversion rate is a vital topic for online businesses in the modern world. It precisely calculates the percentage of customers who actually buy products and services on the site and enable the site owners to measure customer decisions accurately. These days, conversion rate optimization enables a structured approach to boosting the performance of your website. It is an important tenet when it comes to evaluating your current standing and making future decisions.

 Top Tools For Testing And Tracking Website Conversion Rates

Driving traffic to your website is not good enough to sustain your online business. You need to complement your effort with top tools to help you test and track your website conversion rates. If you want to stay competitive in the online market, you need to know the geographical location where most of your client come from, the pages that receives most views as well what visitors normally look for when they visit your website. In this article, we are going to review top tools that will help you track and test your website conversion rate.

1. Google analytics
Google analytics is tool that has been provided by search engine giant Google to help website owners test and track conversion rate. It is a very effective tool that can show you if visitors completed goals from certain path, how long it took for visitors to bounce from one page to another as well as sources that brought visitors to your site. What makes Google analytics stand out is that fact that it allows you to see keywords that people are searching to find your website, the devices that they are using as well as their demographic data. This is very important because it enables you to effectively track your website conversion rate.


2. Kissmetrics
Kissmetrics is a very complex yet effective tool that integrates your website with your email provider to enable you analyze your client base as well as enable you to email them from specific cohorts. This tool can also show you the path that your visitors have taken on your website, build data sets without SQL, conduct A/B tests as well as show you your return on investment from your marketing campaign.

3. HubSpot website grader
This tool is very effective when it comes to showing you a quick snapshot of your website overall performance. It will give you an insight of your website overall performance (website speed, page request and page size) search engine optimization (SEO), mobile responsiveness and appearance as well as security. In addition to that, this tool also provides suggestions on what you need to do improve your website conversion rate. This is crucial because it helps you make effective changes quickly to boost your website performance.

4. Clicky
Clicky is a free and premium analytic tool that helps website owners to analyze their website performance and conversion rate. This tool can help you know people who are visiting your site in real time, action that they are taking as well as how they got there. In addition to that, when a visitor leaves a comment, you can track them the next time they visit your site using custom cookies.


How To Measure Your Opt-in Conversion Rate
An email list is a powerful marketing strategy for any website owner. You can have many visitors to your website, but not all will subscribe to your email list. The percentage of visitors to your site that subscribe to your email list is known as Opt-in Conversion Rate. This means that if you want to have a lot of email list subscriptions to your website, considering that it's voluntary, you must offer a good reason or incentive to persuade your visitors to subscribe. Most website owners increase subscribers to their email lists by offering free valuable reports or extraordinary discount codes. However, the approaches here are not cut and paste so you will need to stay creative and follow your gut.

Opt-in conversion rates are vital tools to your online campaigns because they enable you to have a clear picture of how many visitors saw your offer (commonly known as lead magnet) and found it valuable enough to provide their email addresses. If the Opt-in conversion rate is high, it means you'll be able to convert more visitors into subscribers, hence, faster growth of your email list and website.

What is the best Opt-in Conversion Rate?

Your website's Opt-in conversion rate can be determined by numerous factors. The factors can differ depending on the industry you’re operating in, the techniques you're using to lead traffic to your site, and the kind of offer you're incentivizing visitors with to attract them to subscribe to your email list.

A website owner can also considerably enhance his or her opt-in conversion rate by leading visitors to a dedicated email capture landing page, frequently known as ‘Squeeze Page.’


How to measure your opt-in conversion rate
To calculate your websites Opt-in conversion rate, take the total number of people who subscribed to your email list, divide by the total number of visitors to your site and multiply by 100%. For example, if 100 people visited your website in a particular period and 20 visitors actually subscribed to your email list, then your Opt-in conversion rate will stand at 20%.

Every marketer must initiate rigorous and attractive marketing campaigns to be able to increase the number of subscribers to his or her mailing list in order to realize any meaningful sales. Otherwise, the website might end up just being just that.  

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