Getting Creative Part 2.

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Goals Of This Section.
To extend the product creation methods, and make them second nature, something going on all the time in your mind in the background.
To get you keeping record of everything that you do, the first step to actually taking action, and avoiding the number one reason why so many fail.
To show you how to go back over your piles of ideas and start pulling the relevant ones out and turning them into real products fast, simply by asking a few questions.
To fill the gaps in your mind that occur when you find yourself with what seems to be nothing that works, nothing that comes together, and develop your ideas into real life, workable, live products that sell.
To explain the number one most important aspect of product creation which you have to know before going any further and developing your ideas into something real.
To show you how to take the techniques you've learned, and start coming up with new ideas, but this time, for your target market. Something that you can bring to life.
To show you that once this technique is mastered, practice makes perfect, and you'll be a marketer who's never short of ideas, and people will wonder how you do it.
To get you creating and listing product ideas of your own, today.

b. Evaluating Your Ideas.

Alright, hopefully, if you've been away since the last report and taken everything into account, you'll find already that ideas are starting to flow. Granted they may be a little crazy, you may not think they're viable right now, but either way, it's kind of like writing. It's hard to start, but once you settle into this idea of bringing new concepts to the front of your mind and exploring them, you'll see that things will become possible and you'll never run out of ideas for new products.

Don't underestimate this. You've done a very powerful thing already. You've now got the ability to create products of your own. Like we said earlier, the number one reason for not starting up a business of their own, taken from the people that I asked, friends, family and associates alike is they wouldn't know what to sell. Not only that, but judging by some of the products I've seen out there, even people that have taken steps to starting up their own business don't know what they want to sell. You now do, and that's a big step.

Before we move on to the next subject in line, I want to do one more short section about product creation. As important as the last, you'll learn how to decipher whether or not your products are fit to sell in relation to the market and the people that will be buying from you, and a personal perspective. Very important if you don't want to spend a shed load of cash on a project, only to find out half way through that it isn't going to work.

Remember in the previous section, we created your new in concept folder and I advised you write everything down? Now you've got some ideas down, no matter how odd they might seem to be, lets look at the reasons for this, and an example of me making a huge mistake in not taking this advice back in the early days of my marketing.

c. Why I Asked You To Keep It All.

Of course, number one, we have the obvious so you don't forget. I used to delete concepts that I thought were useless back in the old days when I first started, and that's a big mistake, because even though they were useless at the time, they may have become viable in the foreseeable future. There was one product in particular that springs to mind that started as a concept that just wasn't approachable, so I deleted it. Three months later I'm seeing a clone of this idea popping up and it's ads hitting who knows how many tens of thousands of inboxes, and making a heck of a lot of money. You can imagine how I felt about that. Totally missed opportunity. Don't make the same mistake.

d. Why I Asked You To Keep It All 2.

The second reason is to give you time to really look and see if this is going to be successful. Look at ways to change or improve your idea. It's safe to say, spending a little time on a concept is worth it if it's going to turn something that was never going to work, into a full-blown successful product.

e. Why I Asked You To Keep It All 3.

The third reason, and one of the most important is to keep these concepts is simply because things happen, things change, and they change quickly. A seemingly profitable idea that you couldn't execute for one reason or another, be it a financial reason, or lack of time, resources, whatever it is, this all changes, and when your position changes for the better, it's awesome to have a product or idea go from practically impossible or risky, to a more sure fire hit.

Keep it, keep it all. No matter how ridiculous or far out it might be. Look at this folder and your concepts regularly, change them and adapt them to make them workable in the future when your position changes. Don't doom the idea to your recycle bin, because given time, if your situation suddenly allows the creation and release of this product, and someone beats you to it, you're going to feel as much of an ass as I did in the above example.

This is what I want to talk to you about now. Going through these concepts and picking out the good, the bad, the downright mental case things that you've come up with, expanding on them, picking them apart, all in the name of wanting to know if this is something you could set up a sales system for and sell it successfully.

f. Are Your Products Viable?

It's a real simple process, and it's all about asking the right questions at this stage to avoid problems later. If like many others out there, you don't do this, you're going to come up against financial strain, time strain, and resource strain, all making things incredibly hard and expensive to even get off the ground in the first place, and when it does, there’s no telling what the quality is going to be like, and we all already know how important that is.
g. Question 1. Does It Help Solve A Problem?

So, the first thing that you need to do with your concepts is ask a very simple question. If you followed the first reports inspirations and carried them out as we talked about, you'll most likely be able to answer this one with a solid 'Yes'. The most important question you'll ever ask yourself about your products is simple. Does it solve a problem, help the buyer avoid pain, achieve happiness or entertain?

Although this is widely known already, and I wouldn't be surprised if you've heard this before, it still applies, and probably always will. What worries me is how many people know this, but don't directly ask themselves this question until it's too late, then all they end up with is a bunch of unrelated things they had to stuff into their new package to make it look more valuable through solving more problems.

h. Question two. Is there a market for my product?

And can I reach them? An important question indeed, because incidentally, if there's no market for your product, or you have no way to reach them, then no ones going to find out about your product, and you simply won't sell any.

It's easy enough to head over to google.com, and do a search for your product, or a different version of it. Not only depending on the fact that if you have a problem that needs to be solved, it's highly unlikely (if not downright impossible) that your problem is going to be unique.

Also, when running your search, if there's other products out there offering either the same as you, but in a different way, you can bet your life that there's a market out there. Also are there any publications that are related to your product? An even bigger sign that there's a market there, and of course, can you reach that market? Specifics and how’s aren't really important right now, as long as you know not to go launching a product that’s going to be impossible for you to reach the people that want to buy it, or even worse; there aren't any people who want to buy it.

i. Question three. How much money will this take to create?

And make it the best it can possibly be? Asking yourself how much cash it's going to take out of your pocket before you start is definitely a good thing, but you don't want to know how much it'll take to create and get running, but how much it will take to create and get it running effectively, so you can really wow your customers and get them to talk about you to other people. Quality is so important nowadays with the flood of products out there in all markets.

Here's an example for you, again from my personal experience and my very first site. I've always been a big believer in wowing people with stuff I do. If it's going to be done, it's going to be done properly, it's going to be sheer quality, and the best it can possibly be. The very first site I put up featured forums, a fully functional and independent auto-responder and ad tracking system for each individual member, not to mention all of the hooking up with the affiliate software, access management and tying this into recurring billing and a two level affiliate program, with custom commissions for individuals that I'd met and were up for joint ventures.

Now bear in mind, at this point I had no big list of people I could sell to yet, I had none of these scripts or systems already, and this was at a time when people were first coming up with the idea of selling auto-responder and ad tracking scripts so they could install and use them on their site. Now looking at the concept, this was going to be a monster of a site, totally mind-blowing, so I went for it without really looking hard into what I was getting myself into financially, and the time commitment such a site took, with things like tech support, being on hand non stop to sort out problems, being there at the right times for conferences, and managing pretty much every system there on my own.

I don't need to tell you that that's a heck of a big first product, and there's nothing wrong with doing, or being ambitious. Just before you start, make sure that when you ask yourself if you have the time and money to pull this off to a very high standard, otherwise you might just find yourself overwhelmed half way through the actual process of creation.

j. Question 4. How can I package and present?

Often, you'll find one of your product ideas turns into two or three when you look at this question. If that's the difference between earning twenty and sixty thousand dollars from one product, I'd say that’s a pretty important factor. Remember when you're looking at these to develop and evolve your products. They're not set in stone, and often just one viable concept is more useful than at first glance. How you package and present is very important.

Here's an example for you. Lets take this course in hand, and ask yourself, if you'd sat here like me, researched and written a training course, what else could you do with it aside from plant it on a website as an intensive course as we've done here? Lets see, just off the top of my head here, without even thinking about it, we could have made it into a membership pay monthly site, then at a later date taken the whole manual set and sold it as one for a big price. What if we recorded the whole thing in audio and video? We could deliver it as an intensive course through Fed-Ex along with the written manual.

Something we talked about earlier too, how about re-sale rights? When I release the next product, if it's meant to replace this one, expand on this one, or present it in a fresh exciting way, what’s to stop me selling this whole course off with resale rights for a thousand dollars to seventy five people? See how what was originally an idea to display our knowledge to you has multiple delivery methods tied to it. Some are the same, some could be pro versions or enhancements, and the resale rights cries out to a whole new market, even though the base product is the same.

Always look for ways to develop your good ideas. If it's successful, don't stop there. Follow it through, offer pro versions, offer taster versions, offer full audio, video training manual through fed-ex versions, offer re-sale rights, membership sites, and that's just off the top of my head.

Now obviously we're not taking the same product and selling to the same people over and over, that'd be pointless, and no one wants to buy the same info product five times displayed in different ways, but always look and adapt your delivery methods, and versions of your product, and it's likely that your one good idea that makes you twenty grand in a year could turn into three good ideas that are aimed at entirely different people. Clever huh? Even better, that little tidbit is going to make you a heck of a lot of cash if you get these product creation methods down. Don't forget it, and you'll have fuel for your business for as long as you want.

k. Question 5. Can I adapt the system?

To make it easier on my resources, reach a bigger or more targeted market? Something you should always ask yourself. How can I make the product or service better, reach a larger or more targeted number of people? If it's not affordable, how can I make it affordable? If I don't have the time to manage such a monster, can I automate it?

It's all about asking yourself how you can improve your concept to make it either easier on yourself, or more viable to sell to your target market. If you can’t pull this off, and something can’t change, go back through the first four questions again. When you can answer yes to the first four, and be happy with the outcome through question five, you have yourself a viable, ready to go product that you can get working on right away. Of course, we'll talk about the specifics of this later, but for now, just keep it in mind, and remember how to create such ideas.

If you find that one of your concepts isn't viable right now, don't worry. At least eight out of every ten of the ideas that I come up with personally don't make it out of the planning stages for some time, if at all. Not to worry. Like we talked about earlier, when you remove the boundaries that stop you coming out with ideas, and start looking at the limitations of your resources before you've even give it a chance, the ideas will flow, but of course it's likely that a lot of these ideas you dismissed aren't usable right away or in there present form.

This is why it's important to file these, and take a look over them, even after you've discovered that they're a no go. Your environment may change, your financial position, or the market may change. It's just a case of waiting for the time that the answer to those five above questions become positive ones, meanwhile working on the things that do work, and are viable. If you've got this method down, you'll probably find that you've never got nothing to do, and have an abundance of new products that you can bend and weave to make them suit you and your personal resources.

l. Wrapping Up.

That about wraps up the practical work. I hope I've given you some sort of vehicle to get ideas flowing thick and fast, and how to sort the good from the not so good, and downright crazy. Don't worry about those crazy ones by the way, I've woken up in the morning on occasions and said to myself 'What the heck were you thinking when you came up with that one?’

We've filled a big gap. You should now have something pretty special, and that's the ability to come up with ideas of your own, even if you don't think your imagination is up to much, through practical use of these methods you've got a big wad of ability now that you may not have had before reading. You're ready to get creating the fuel for your business. Far from the days of staring at blank pieces of paper and not having anything to do, you're now set to turn that blank piece of paper into a fully fledged product, that people want to buy and will recognize you for, build a sales system around it, get the word out, and make a whole lot of cash.

Before leaving this section, there's two more points about product creation that I'd like to show you, which will make you totally comfortable with the process, and help the flow of ideas even further, and inspire a little bit more confidence if you're not convinced in what you can achieve with this yet. 

m. Love It Or Quit It.
First and foremost, make sure you enjoy it. The products that you take from concept into the real world as a fully-fledged product or service you should have some affinity with. If your passion is fishing, great, go for that, if your passion is some type of sport, go for it. If like me, you get a kick out of business based products, then go for that.

The reason that most people will tell you to go and create products for stuff you enjoy is simply because it's easier to do something if you're enjoying it, and the result is generally better than if you're bored out of your brain trying to create something you don't particularly care about, but there’s a deeper reason for this too, and that’s the connection we talked about earlier. It's far easier to come up with products if you're mixing with your market, or if you are in your target market. It's not easy to get ideas for solving problems that you know nothing about. So there we have two, real reasons related to your productivity, success and happiness to pick a market you're passionate about.

Which brings me on the final point in the product creation section, and probably the most important. The more you do, the more products you release and the more you mix with your chosen market, the more ideas will present themselves to you. It's up to notice it’s happening. This will come with practice and experience.

So I don't want you to worry if you've come through all this, and find that although you've been inspired, and a feel a little more alive about your business, and have a fresh new objective, that that concepts folder is looking a little empty right now. I assure you, if you follow what we've talked about to the letter, it will start to fill up and gather momentum.

When I first started using this method some years back, the concepts folder had the odd idea floating about in it. Most of them weren't so good, and here I am down the line after putting up several websites and doing a lot of promotion for other people, mixing with these people and the business that we're all in, and suddenly having ideas that pop out at me from nowhere, sometimes three, four, five or more in a single day. Keep at it. It gets easier.

Now, if you're thinking this a heck of a lot before we even start planning ideas, don't worry. The methods we've talked about here take minutes to put into action, and become second nature once you've mastered them. Not only that, but it gives you total confidence in what you're doing. You don't need to ask anyone else if you're doing well, or if your product is good anymore, because you know how to work it out yourself logically and methodically. And trust me when I say. It'll show, in your pocket at the end of the month, and in your customers’ eyes.

If you've taken everything into account from the last report, you should already be coming up with ideas of your own, be they slightly strange, or not something that you're interested in, or if they're not viable right now, that's not the point. The main thing is this is like writing. It’s hard to start on a subject, but once you get the momentum up, things get easier and faster.

You've done something very powerful already. You have proven beyond a doubt, even if you only came up with a single idea for a random product unrelated to your target market, you have the ability to come up with your own products.

Lets move on now and start to look at the ideas that you're coming up with and whittle them down to something viable, and then taking this further and make them into multiple viable and ready to release products for your business.

Lets look further at why I asked you to write down all your ideas and create your own concepts folder to store these ideas, and will continue to do so throughout the course. Looking back when I first started out in online marketing, I used to delete old concepts because they seemed useless at the time. Three months after I'd deleted and long forgotten about this idea, I start to see clones popping up with it's ads hitting who knows how many peoples inboxes. What made it worse is this was from a big well-known marketer. I was kicking myself at the missed opportunity and who knows how much cash. Don't make the same mistake.
The second reason for writing things down is so that you can look at the them in detail and almost immediately figure out if they're going to be viable or not. Spending time developing a concept product is worth it if it's going to turn into something that was never going to work in its original form.

The third reason for keeping your notes even when you're done going over them and have no avenues to develop is because things change, and things change fast. There can be many reasons for not taking on a project, whether it be financial, or you don't have the time, or resources, whatever it is, this all changes, and when your position shifts with each of your successful product launches, you might just find the contents of your concepts folder go from packed full of impossible ideas, to risky ideas, to surefire hits and money makers. Keep it all.

Check back regularly. Sometimes things change and you may not even know it. Open your concepts folders go over each product idea and develop them if you can. You may even find several variations of the original idea go towards making you a bunch of new products. 

This is what I want to talk to you about right now. Going through those concepts and asking some questions as you go to decide if each idea is going to be viable relating to your target market or not, ignoring your personal constraints for now and concentrating on whether or not people would buy. Question one. Does it solve a problem, help to achieve happiness, avoid pain or entertain?

This is pretty widely known already, but something to base all your product creation on, because quite simply, if it doesn't hold any advantages for someone, and the answer to at least one of those questions isn't yes, then it's not viable.

Question two. Is there a market for my product and how do I reach them? An important question, because quite simply, if there isn't a market for your stuff, you're not going to make any sales. The quickest method is to head over to google, and search for your product. If someone’s done it already, it's almost guaranteed that a market already exists for your idea.

Question three. How much money and time will this take to create to make it the best it can be? This is where you can judge whether or not creating such a product is within your grasp right now. If so great, if not, keep it for when your situation improves.

Question four, if you've had all yes answers so far, the next question to ask yourself is how can I package and present. When you look at this question, you'll often find your ideas multiply into multiple products.

Here's an example. Lets take this course, and ask yourself if you were sat here like me, how many different ways could you package and present? How about a monthly membership site and at a later date turn it into the intensive course as it is now. What if we did an audio and video version and sold different levels of membership at different prices? How about giving away re-sale rights when you're done making profit with it? How about expanding, releasing a second or a pro version that includes more features, such as long personal consultation periods?

Do you see how a single product can easily turn into two, three, four or even five through this method of thinking about how to package and present? This is your chance to pull several products from just one single idea. That's all it takes. One idea, and you have content for one or two years. Powerful stuff.

Question five. Can I adapt the system to make it easier on my resources, or reach a different market? Something you should always ask yourself. How can I make my ideas better before they're even off the drawing board? How can I reach a larger number of people? How can I make it affordable for everyone? There's a lot of competition selling beer to pubs, can I sell my alcohol to a different ready and waiting market?

Once you've gone through these five questions, you need to look at all your answers. How can you change this product to make it more viable, a better seller, or easier on your resources? Once you've made changes, go back to question one, and ask the same questions again. After several passes, often over a period of time, sometimes days, sometimes months, sometimes years, sometimes even minutes, you'll find yourself with several viable products sitting right in front of you ready to release, where others are still saying' I want to start my business, but I don't know what to sell'. Now you have the edge.

Remember also to make sure you enjoy what you're creating. One of the big reasons I'm in online marketing and talking to you right now about business is because I really enjoy it. I don't want you to create something if you don't enjoy it, after all, isn't that why most of us want to start our own businesses in the first place and get out of our nine fives?

Lastly, blend in. Mix with your target market. If you're in online marketing, start subscribing to big marketers lists, look at what they send you, whose selling what, and how it's being sold. The research comes to you in this case. If you're looking to sell software, subscribe yourself to tech magazines, and software reports. 

Once you can take the above idea about creating products and come up with product ideas, you're 90% of the way towards being rushed by new exciting ideas on a regular basis. All you have to do now is take it that ten percent further and adapt this method to your target market through this method of mingling. If you're not mixing yourself with like-minded people and business, you'll have a lack of relevant inspiration. Mix it up, get in there, get your hands dirty, and the ideas will soon start to flow, and come to you when least expect it, and keep coming, and coming and coming.

I'd like to congratulate you if you've come up with some ideas for products. Even if they're not relevant to your target market or viable right now. It may take a few days to start coming up with ideas if you're yet to mix yourself with the market that you want to break into, but it's safe to say, if you've ever said 'I wish product X did this' or 'I wish product X did this better' you've already won and have proven that you have the ability to do this effectively. Something that many others clearly cannot do. 

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