Having a great looking website with tons of great products to buy at your offline business, doesn’t mean you will get the visitors you want. Online marketing is highly competitive, which means there are things you will need to do to get your share of the traffic. Let’s have a look at some of the things you can do.
#1 Have Great Promotional Material
Promotional material continues to be a highly effective form of advertising, especially freebies. They have a very long shelf life, leaving your company name, website and logo out there, which will bring traffic to your site.
#2 Displays on Your Vehicle
If you have a company vehicle, make sure that you have your website URL clearly displayed on your vehicle. Use a font that’s easy to read and add a little promotional text.
#3 Article Submissions
Contact the newspaper in your area or a relevant trade magazine and ask them if you can submit an article. If your offline business is new, generally a newspaper will provide free business on startup. Magazines, newspapers and other publications are generally looking for free information to provide their readers with, because it keeps their costs down.
#4 Branded Clothing
Consider branded clothing to advertise your offline business. Jackets, hats and T-shirts are all good choices.
#5 Help Wanted Ads
If you are hiring new staff, make sure that your website address is on all your employment advertising.
#6 Network – Network – Network
Finally, don’t forget to network. Even when you don’t have a website talking time to network with others is important; however, with a website it gives you even more opportunities. If you sell products/services have a display at trade shows that promotes your website along with your products/services. Make sure your website is on all of your promotional material such as brochures, business cards, flyers, newsletters, etc.
These six tips for gaining traffic for your offline business work so don’t wait! You need to implement your website at every opportunity that comes your way. In today’s market place, it is very important for you to promote your offline website to help to grow the traffic to your website and ultimately your business.